Ready to Transform Your Professional Experience into a Thriving Pet Business?

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You're Ready for a Second Act That Combines Your Professional Skills with Your Passion for Pets

Are you dreaming of swapping conference rooms for dog parks? Trading deadlines for doggy playdates? Replacing client presentations with cat cuddles?

Aspiring Pet Professional, You're in the Right Place.

 My Professional Experience Transition System (P.E.T.S.) gives you everything you need to:

  • Start attracting the clients who will appreciate your maturity, reliability, and professional approach
  • Build a pet business that honours your experience and pays what you’re worth
  • Create a flexible schedule that lets you enjoy life while doing work you truly love
  • Launch with confidence, knowing you have proven systems supporting your success
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P.E.T.S. is Your Complete Roadmap from Experienced Professional to Successful Pet Business Owner

The Professional Experience Transition System (P.E.T.S.) is specifically designed for women with professional experience who are ready to channel their skills into a rewarding pet business.

This isn’t about starting over—it’s about leveraging everything you’ve already mastered in your career and applying it to an industry you’re passionate about.

Together, we’ll:

  • Transform your professional expertise into a pet business framework that works for you
  • Develop a premium brand that positions you as the sophisticated, trustworthy choice
  • Create systems that attract ideal clients while you focus on what you love—caring for pets
  • Build a business that respects your time, honors your experience, and supports your desired lifestyle
Let's Do It!

Here's What Your Life Will Look Like After Implementing P.E.T.S.

  • You’ll have clarity about your unique value in the pet industry, knowing exactly how your previous career skills translate into exceptional pet care
  • Your services will be strategically structured to provide both premium value to clients and sustainable income for you
  • Your professional brand will immediately signal reliability and excellence to prospective clients
  • Multiple streams of ideal clients will find you through your optimized online presence
  • You’ll be positioned as the authority in your niche, able to command rates that reflect your experience and expertise
  • Your schedule will support the lifestyle you want, with boundaries that protect your personal time
  • You’ll feel confident in your new identity as a pet business owner, knowing you have systems in place to succeed
Get Started Now!

I Understand the Courage It Takes to Change Careers—Because I've Done It

After 10 years in marketing, I made the leap to pet business ownership. I know firsthand the mix of excitement and uncertainty that comes with this transition.

I also know the unique challenges women face when starting over:

  • Wondering if clients will take you seriously despite your wealth of transferable skills
  • Feeling uncertain about how to price your services appropriately
  • Worrying about the physical demands of working with animals
  • Questioning if you can really build something sustainable at this stage of life

The truth? Your life experience is your greatest advantage in the pet industry.

Pet parents are desperately seeking mature, reliable caregivers who bring professionalism, consistency, and good judgment to pet care. 

Your professional background—the organisational skills, the attention to detail, the ability to manage challenging situations with grace—these are precisely what make you the ideal pet business owner.

I’ve transformed my professional experience into a thriving pet business. Now I’ve made everything I’ve learned available to you through my P.E.T.S. program.

Let's Do It!
Success Stories
“This is a brilliant website and more than I could have ever hoped for. These results are amazing! Believe me I will keep in touch and let you know how it goes!”
— SARAH B
Lesley designed a beautiful website and this has proved to be the best business decision I’ve made to get the exposure and inquiries turning into firm business. I would highly recommend Lesley to anyone thinking of getting a website. Follow up and support is fantastic.”
— DENISE B
"Lesley has looked after us superbly with our website. She always “jumps to” the moment I need help and she has designed us a beautiful – and effective website. Thank you Lesley."
— ROSIE A

How PETS Works: Your Complete Roadmap to Pet Business Success

The Professional Experience Transition System (P.E.T.S.) is a comprehensive strategy that transforms your professional background into a thriving pet business. Whether you’re planning your exit strategy from corporate life or ready to launch immediately, P.E.T.S. sets the foundation for both personal fulfillment and financial success.

Here's exactly what we'll do together:

Step 1: Strategic Foundation Session

Together we'll...

Jump on a Call and Map Your Path Forward

  • Uncover the transferable skills from your career that will give you an immediate advantage in the pet industry
  • Identify your ideal pet business model based on your strengths, physical capacity, and lifestyle goals
  • Define your unique market position that will set you apart from younger, less experienced competitors
  • Structure your services and pricing to reflect the premium value your experience brings
  • Set realistic income goals with strategies to exceed them within your first year
  • Establish clear boundaries that protect your well-being while delighting clients
  • Create a transition timeline whether you’re planning a gradual shift or immediate launch

Step Two: Premium Brand Development

Then we'll...

We'll Build a Professional Brand That Commands Respect

  • Develop brand messaging that highlights your professional background as an asset to pet owners
  • Create a sophisticated visual identity that immediately signals trustworthiness and expertise
  • Design a custom logo that perfectly represents your business personality while appealing to discerning pet owners
  • Craft your compelling story that explains your career transition in a way that builds connection
  • Create custom brand elements for use across all platforms, ensuring consistent recognition

Step Three: Professional Website Creation

Next we'll...

We'll Build a Website That Converts Visitors to Clients

  • Create a stunning, sophisticated website that positions you as the premium choice
  • Develop compelling content that addresses the specific concerns of pet owners seeking experienced care
  • Optimise every page for the search terms your ideal clients are using
  • Structure your service offerings to showcase your unique approach and professional standards
  • Integrate testimonials and credentials that build immediate trust with prospective clients

Step Four: Client Conversion Systems

This is where we focus on turning visitors into clients. We will encourage potential clients to make a series of micro-commitments with you, so they become invested and unlikely to continue their search for your services.

Most designers will stop at step three of the process. We’ll set up systems that help ensure the search for your services is over once potential clients land on your website.

So Next We'll...

We'll Create Automated Systems That Turn Interest Into Bookings

  • Develop a valuable lead magnet that showcases your expertise while building your email list
  • Create a professional welcome sequence that nurtures prospects and addresses common questions
  • Set up automated booking systems that make it easy for clients to work with you
  • Design client onboarding materials that reflect your professional standards from day one
  • Establish communication protocols that set proper expectations with new clients

Step Five: Visibility Strategy

There really is no point in going through all the steps above to build something beautiful, only to have tumbleweed blow through.

In the final step of the Direct Onboarding & Growth System (DOGS), we will set you up with a local marketing strategy to help ensure a steady stream of visitors to your brand new website.

Finally we'll...

We'll Ensure Your Ideal Clients Can Find You

  • Optimize your local search presence so you appear at the top of Google results
  • Update your social profiles with your professional branding and compelling messaging
  • Create a content calendar of topics that demonstrate your expertise
  • Develop review generation systems that build your reputation automatically
  • Create a referral program that turns happy clients into ambassadors for your business
Success Story

“I just wanted to say thank you Lesley, for all the amazing work you have done. Having you create our website and branding has been the best decision we could have made"

We have only been up for a week and already we are receiving enquiries because the SEO is built in and already working… amazing!

The service we have received has been nothing short of exceptional; timely responses, quick action, clear communication and quick uptake of concepts and requests. I could not recommend you more highly and will make sure we send anyone who needs work on their web or a new website to contact you first.

Thanks again!

— ANNA T

Success Story

"When I came across Lesley's work I knew I had found the perfect match for my new website."

Lesley’s vast set of skills (graphic design, photography, logos, website and social media design, to name a few) combined with her intuitive aesthetic sense and marketing expertise resulted in a website, logo and brand I couldn’t be happier with.

I would highly recommend her services.

— SUSANNAH K

Still Have Questions?

I understand that changing careers is a significant decision, and you want to be sure you’re making the right investment.

I’d love to connect with you to answer any questions about how the Professional Experience Transition System can be tailored to your specific situation and goals.

Please reach out to me at hello@petbizstudio.com and I’ll be happy to help.

I’ve walked this path myself to a fulfilling pet business. I’d be honoured to support you on this journey, too.

Looking forward to connecting with you!

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