I’m here to help you transform your love for animals into a thriving pet business that replaces your day job, brings you freedom, and fills you with joy every morning.

Imagine waking up tomorrow not to an alarm, but to purpose. Picture trading your redundancy letter for a leash, your commute for kitties, and answering only to an elderly pug named George!

Unleash Your Second Act: Build the Pet Business You've Always Dreamed About

Does this Sound Like You?

You’ve mastered the art of appearing engaged in your current career, while your mind wanders to what could be. On after work walks, you know the names of every neighbourhood dog before their owners, finding those brief interactions more meaningful than hours at your desk.

That spark — that genuine joy you feel around animals — isn’t just a passing interest; it’s trying to tell you something important about your true calling.

Perhaps you’ve whispered to friends, “I wish I could work with animals instead,” but immediately dismissed it as impractical. You worry it’s too late to start something new, that you won’t be taken seriously, or that you simply don’t know where to begin. Your job might be draining you, but at least it’s familiar.

 Meanwhile, that dream of building a life around your love for animals keeps tugging at your heart, waiting for you to finally listen.

Ready for change? I was too!

Ten years ago, I was designing websites and running marketing campaigns for over 100 businesses. My business was successful, but my body was sending warning signals about sitting inside all day by the fridge! 

I knew it was now or never to follow my heart into the pet care industry. So I traded my desk for doggies, creating a thriving pet care business that transformed my life and brought joy to my everyday. 

Along the way, I discovered that my unique blend of hands-on pet experience and marketing expertise could help others succeed, too. 

I’ve walked this path myself — from building a pet business from scratch to developing organic dog treats my adventure dogs loved—and I’ve never looked back! 

No more sitting indoors, no more digital-only connections, just days filled with fresh air, wagging tails, and the satisfaction of running my own show.

The Pet Business Path: Simpler Than You've Been Led to Believe

That’s not to say starting a pet business is easy — it’s not. It’s a series of simple steps, but that doesn’t make it easy! There are certainly logistics to figure out, marketing challenges to overcome, and yes, the occasional poop emergency to handle. 

But here’s what I’ve learned after a decade in the industry: the hurdles of pet business ownership pale in comparison to the quiet desperation of staying in a job that drains your spirit, or the anxiety of updating your resume after an unexpected redundancy.

When you’re doing what you love, even the tough days have purpose.

Why I'm Here For You

Throughout my ten years as a pet care professional, I’ve heard the same wistful comment countless times. Talented, successful women would watch their dogs bound back home, exhausted and content from our outings, and confess: “I was so envious thinking of you all playing out at the river, while I spent the morning in Zoom meetings. I wish I could do what you do.”

Well, my dear friend, you can.

And frankly, you probably should. Because the world needs more women who:

  • Love animals fiercely, and intuitively understand their needs
  • Have accumulated the life experience required to proactively care for people’s homes
  • Appreciate the value of reliability and consistency — qualities pet owners desperately seek
  • Can offer a level of maturity and trustworthiness that instantly puts anxious pet parents at ease
  • Understand the importance of clear communication and professional boundaries
  • Bring organisational skills and attention to detail that come from years of juggling responsibilities
  • Have weathered enough of life’s storms to handle the unexpected with grace and competence.

What I Offer​

I won’t just hand you a generic business plan and send you on your way. Instead, I offer:

1. One-on-One Mentoring
Custom guidance based on your specific situation, skills, and the pet service market in your area.

2. Workshop Training
Small-group sessions where you’ll learn the fundamentals while connecting with other women on the same journey.

3. Print and Website Design
Whether you require a custom logo that captures your personality, a website that books clients while you sleep, or SEO that helps local pet parents find you — I’ve got you covered.

3. Marketing Support
Because marketing pet services is what I did before, and what I still do now. You’ll get insider knowledge on attracting and keeping your ideal clients.

4. Ongoing Support Community
Because sometimes you just need to talk to someone who understands why finding the perfect treat pouch is cause for celebration.

Is This Really For Me?

If you’re asking yourself:

“Am I too old to start something new?”
“Do I know enough about animals?”
“Will people take me seriously?”

The answers are: No, Probably yes, and Absolutely.

The pet industry is booming. Pet parents are desperate for reliable, mature caregivers. Your life experience is an advantage, not a liability.

Ready for a change? Let's Talk.

I’m not interested in high-pressure sales tactics. That’s not my style. I’d rather have an honest conversation about whether pet business ownership is right for you.

Schedule a free, no-obligation chat. We can talk about your dreams, your concerns, and whether turning your love of animals into a livelihood makes sense for your next chapter.

Because life’s too short for soul-sucking jobs, and there are too many pets out there needing someone exactly like you.

Book a callback now, and we’ll chat about whether this pet business thing is for you.

Looking forward to hearing from you!

Your Friend

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