The Leap That Changed Everything

Ten years ago, I was sitting at my desk designing websites for other people’s dreams. I’d helped over 100 business owners with their branding and online marketing, and from the outside, things looked great. But my body was sending clear signals: sitting inside all day, within arm’s reach of the pantry, wasn’t doing me any favours.

Something had to change.

I made the decision that many (mostly my mum) thought was crazy – I traded my desk for doggies. I stepped away from my successful marketing business to create a pet care business that would get me outdoors and connect me with the animals I’d always loved. It was terrifying and exhilarating all at once.

That decision transformed my life in ways I couldn’t have imagined.

The Moment That Started It All

I’ll never forget one particular autumn afternoon, when I was returning a gorgeous Labrador named Bailey to her owner after our adventure at the river. Bailey bounded into her home, muddy paws and happy grins, while her owner sighed wistfully.

“I was so envious thinking of you both playing out at the river while I spent the morning in Zoom meetings,” she said. “I wish I could do what you do.”

That comment stayed with me. And I heard versions of it again and again over the years – talented, capable women with corporate careers who dreamed of working with animals but didn’t know where to start.

Why Now Is The Perfect Time

The pet industry has never been more promising. With pet ownership at record highs and people treating their pets like family members, there’s an unprecedented demand for quality pet care services.

The pet industry is also relatively recession-proof, as most pet owners would go without themselves before they’d sacrifice their pet’s care and wellbeing. During economic downturns, while people might cut back on restaurants or new clothes, they still prioritise their furry family members’ needs—making pet care businesses remarkably stable even in uncertain times.

But here’s what makes this opportunity especially exciting for women looking for a meaningful second act:

• The barriers to entry are lower than you might think
• Your life experience and maturity are genuine advantages in this field
• You can start small and scale at your own pace
• The satisfaction of working with animals creates a joy that no corporate job can match

I’ve spent ten years building a thriving pet business while simultaneously creating organic dog treats that my adventure dogs loved. Along the way, I discovered something unexpected – that sweet spot where my marketing expertise and hands-on pet industry experience overlap.

Why I Launched This Site

While many pet business owners find marketing overwhelming, I actually enjoy it. Nothing excites me more than seeing passionate pet professionals succeed with the right strategies.

That’s why I’ve decided to dedicate this next chapter to helping women like you transform your love for animals into a thriving business.

This website is the culmination of everything I’ve learned – both from my successes and my mistakes (and believe me, there were plenty of those!). I’ve created resources specifically designed for women who:

• Are considering a career change into pet care
• Have a deep love for animals but aren’t sure how to monetise it
• Want a flexible business that accommodates life’s other priorities
• Are ready to be their own boss (finally)

What You’ll Find Here

I’ve poured my heart into creating resources that will truly help you succeed:

• The Pet Biz Blueprint – My comprehensive guide to creating a pet business that attracts premium clients and commands premium prices
• Weekly blog posts covering everything from pricing strategies to client communication
• Success stories from women who’ve successfully made the transition
• Upcoming workshop information for those who want hands-on guidance

I’m also launching a daily YouTube Shorts series called “Make Snuffle Mats With Me” where I’ll share bite-sized business advice while creating enrichment toys for dogs. It’s my version of “Get Ready With Me” – except instead of applying makeup, I’ll be making products that bring joy to dogs while helping you build your dream business!

Let’s Start This Journey Together

If you’ve read this far, I suspect there’s a part of you that’s wondering if a pet business could be your next chapter. Maybe you’ve been dreaming about it for years, or perhaps it’s a new idea that’s just taking root.

Either way, I want you to know this: it’s not too late, you’re not too old, and you absolutely have what it takes.

Starting a pet business isn’t easy – there are logistics, marketing hurdles, and yes, the occasional poop emergency. But I can tell you without hesitation that the challenges pale in comparison to the soul-crushing frustration of staying in a job that’s wrong for you.

I’d be honoured to guide you through your journey of creating an exceptional pet care business. Let’s do this!

Ready to take the first step? Download my free guide “5 Pet Business Models You Can Start This Month” by signing up for my newsletter below.